Franchises – you get the right to use a brand name, some training, and the obligation to pay the home office forever.
A good deal?
I don’t think so, and yet the price on these things just goes up and …
How to get top video search positions – maybe
How do you get to the top of VIDEO search listings for specific keywords?
Well, if you Google the keyword “marketing” on Google Video right now, I come up #1 out of 1,406 listed videos.
A second video I posted …
We’ve come a long way
This is what the Internet was like when I got started (pre-web.)
It’s amazing how much has changed – and how much hasn’t.
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that …
AOL’s Hail Mary Play
In football, it’s called the “Hail Mary” play.
(Maybe it originated at Notre Dame, who knows?)
Anyway, a “Hail Mary” play is when you’re down and there’s not much time left on the clock and you throw the ball long …
How to shoot a video testimonial
A friend wrote me saying that he is at his wits end about video testimonials.
On the one hand, his customers are ecstatic with the training he provides them (he’s a top horseback riding instructor), but on the other hand, …
Example of a long form Internet video
I’ve decided to remove the word “infomercial” from my vocabulary when it comes to Internet video. (I’ll explain why in future posts.)
Instead I’m using the phrase “long form Internet videos.” This is to contrast them with the webcam “talking …