How old is the classic formula for writing infomercials, long form direct response ads, presentations and sales letters?
I used to think the oldest examples could be found in US publications from the late 1800s.
Now I’m not so sure.…
A modest proposal for Thanskgiving
Thanksgiving is, hands down, my favorite holiday.
It doesn’t compel frantic gift giving (like the commercialized version of Christmas).
It doesn’t promote excessive alcohol consumption and forced gaiety (like New Year’s Day).
In fact Thanksgiving is so laid back, it …
Perry Marshall does it again
By Ken McCarthy in Business Tools, Internet history, Internet insight, Marketing news, Marketing Tools, Top Picks
Believe it or not, just eight short years ago, few veteran Internet marketers believed that Google AdWords was worth their time or attention.
Fast forward to the present: AdWords has revolutionized Internet marketing, formed the basis of thousands of successful …
Companies face massive online labor shortage
I’ve been calling this since 1994 and it just gets bigger and bigger.
There’s a massive shortage of people who understand pay per click advertising, search engine optimization, tracking and testing, conversion and just plain crunching the numbers.
You can’t …
Keep giving simple
By Ken McCarthy in Business advice, Consumer protection, Internet TV, Marketing news, Videos to Watch 20
I never cease to be amazed, and annoyed, by how complicated most software is to learn.
I just don’t get it.
Why should any software be any more complicated than using an ATM machine? No one needs a manual or …
How to accidentally lose your AWeber account
By Ken McCarthy in Business Tools, Consumer protection, Internet insight, Marketing Tools, Web/Tech 21
I have sent many million e-mails over the last 18 years.
I haven’t kept count, but this month alone with my various Internet properties, it adds up to close to 5 million.
As you can imagine, we’re keen to keep …