I’ve been calling this since 1994 and it just gets bigger and bigger.
There’s a massive shortage of people who understand pay per click advertising, search engine optimization, tracking and testing, conversion and just plain crunching the numbers.
You can’t say I haven’t done my part.
What have we been doing since 1994?
We’ve brought people the best of the best in the hard disciplines of Internet marketing, the skills I’ve referred to for at least 12 years as “the plumbing.”
It’s not glamorous stuff, but folks who make the effort and take the time to learn these things can literally write their own ticket.
So what do people do instead?
They chase the guru, fad and/or whiz bang marketing trick of the month.
As usual, the New York Times is a little slow to pick up on reality, but they’ve finally joined the party:
Advertising companies fret over a digital talent gap
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.
