System Seminar graduates have a real edge on the rest of the world.
They were the first Internet marketers to learn about pay-per-click ads, A/B split testing, audio ads, video ads, mobile marketing and so much more.
Alas, the big …
Buy and hold
First, I am not an investment adviser, I don’t take fees to be an investment adviser, and this is offered as commentary, not advice.
I received this end-of-the-year question from a colleague and thought I’d share the answer.
The question……
Why Ben Settle is quite possibly the most intelligent man in America today
There’s an old saying: If you don’t have anything nice to say about someone, don’t say anything.
Well, Ben Settle just sent me an account of the ways I was able to help him in his inevitable rise to copywriting …
The awesome power of product demonstration
By Ken McCarthy in Business advice, inspiration, Internet Video Ads, Marketing insight, Media/Tech history
What’s the best way to sell a product?
I was lucky enough to be able to ask that question directly to Gary Bencivenga, the grandmaster of direct mail copywriting.
His answer kind of shocked me.
Given that he’s a writer, …
Sports, music, business and the art of getting things done
This is a talk from Jack Conte, the struggling musician who figured out how not to struggle – and then created Patreon.
Music is one of the toughest businesses in the world, but at the end of the day, it’s …
Marcus Lemonis of The Profit visits Cuba
I just saw the promo for a special edition of Marcus Lemonis’ The Profit.
Lemonis goes to Cuba to check out the entrepreneurial scene there. It’s airing on November 15th at 10 PM eastern.
The promos reveal a big part …