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2016 in Review: Best tools for Internet marketers

By Ken McCarthy in Business advice, Business Tools, Marketing Tools, Web/Tech

System Seminar graduates have a real edge on the rest of the world.

They were the first Internet marketers to learn about pay-per-click ads, A/B split testing, audio ads, video ads, mobile marketing and so much more.

Alas, the big …

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Buy and hold

By Ken McCarthy in Business advice, Marketing insight

First, I am not an investment adviser, I don’t take fees to be an investment adviser, and this is offered as commentary, not advice.

I received this end-of-the-year question from a colleague and thought I’d share the answer.

The question……

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Why Ben Settle is quite possibly the most intelligent man in America today

By Ken McCarthy in Business advice, inspiration, Marketing insight, Marketing news

There’s an old saying: If you don’t have anything nice to say about someone, don’t say anything.

Well, Ben Settle just sent me an account of the ways I was able to help him in his inevitable rise to copywriting …

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The awesome power of product demonstration

By Ken McCarthy in Business advice, inspiration, Internet Video Ads, Marketing insight, Media/Tech history

What’s the best way to sell a product?

I was lucky enough to be able to ask that question directly to Gary Bencivenga, the grandmaster of direct mail copywriting.

His answer kind of shocked me.

Given that he’s a writer, …

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Sports, music, business and the art of getting things done

By Ken McCarthy in Business advice, Humor, inspiration, Videos to Watch

This is a talk from Jack Conte, the struggling musician who figured out how not to struggle – and then created Patreon.

Music is one of the toughest businesses in the world, but at the end of the day, it’s …

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Marcus Lemonis of The Profit visits Cuba

By Ken McCarthy in Marketing insight, Marketing news, Travel

I just saw the promo for a special edition of Marcus Lemonis’ The Profit.

Lemonis goes to Cuba to check out the entrepreneurial scene there. It’s airing on November 15th at 10 PM eastern.

The promos reveal a big part …

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The Internet mastermind group
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Advanced Info Marketing
It begins with writing ad copy
And ends with a fat bank account
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  • Great turnarounds – Part Two February 13, 2025
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  • Now the big show upon which so much depends January 29, 2025
  • The big AI story everyone missed January 28, 2025
  • Thoughts on Inauguration Day 2025 January 20, 2025
  • The end of “fact checkers” January 8, 2025
  • Protected: Dan Kennedy Interview – November 5, 2024 December 30, 2024
  • The untold story of how the Web thwarted Bill Gates December 14, 2024
  • Reasons to be Thankful November 27, 2024
  • Life gets interesting again November 15, 2024
  • How the Web Won November 7, 2024
  • How the Web Won: Celebrating the 30th Anniversary of Web Commercialization November 5, 2024
  • A short article that turned into over 75,000 words October 28, 2024
  • Line up for the November 5 Super Seminar announced October 22, 2024
  • Your government at work October 5, 2024
  • The community speaks out about the copyright thugs August 31, 2024
  • Alert – A new and effective form of Internet thievery has you in its gunsight right now August 30, 2024
  • Bobby Kennedy, Trump and the System August 24, 2024
  • The old timers knew everything July 19, 2024
  • Crawl, walk, run April 15, 2024
  • Clarity in the service of decency January 11, 2024
  • Christmas cancelled in Bethlehem December 24, 2023
  • My first 489 page sales letter December 8, 2023
  • The old timers knew everything July 19, 2024
  • Protected: Dan Kennedy Interview – November 5, 2024 December 30, 2024
  • The end of “fact checkers” January 8, 2025
  • Thoughts on Inauguration Day 2025 January 20, 2025
  • The big AI story everyone missed January 28, 2025
  • Now the big show upon which so much depends January 29, 2025
  • Great turnarounds – Part One February 9, 2025
  • Great turnarounds – Part Two February 13, 2025
  • How the Web Won – The Movie March 3, 2025
  • The untold story of how the Web thwarted Bill Gates December 14, 2024
  • Reasons to be Thankful November 27, 2024
  • Life gets interesting again November 15, 2024
  • Bobby Kennedy, Trump and the System August 24, 2024
  • Alert – A new and effective form of Internet thievery has you in its gunsight right now August 30, 2024
  • The community speaks out about the copyright thugs August 31, 2024
  • Your government at work October 5, 2024
  • Line up for the November 5 Super Seminar announced October 22, 2024
  • A short article that turned into over 75,000 words October 28, 2024
  • How the Web Won: Celebrating the 30th Anniversary of Web Commercialization November 5, 2024
  • How the Web Won November 7, 2024
  • The money-making history no one ever told you May 23, 2025

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Ken McCarthy and the System Seminar
Internet Marketing Education since 1993