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How to take a break

By Ken McCarthy in Business advice 5

The race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favour to men of skill; but time and chance happeneth to them

…
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Drayton Bird on Copywriting

By Ken McCarthy in Business advice, Marketing insight, Marketing news

Are you interested in direct response advertising and copywriting?

Can get to Bristol, UK this Thursday?

If you answered yes, here’s something you simple must drop everything to do.

Drayton Bird, one of the very top direct response practitioners of …

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Popcorn, profits and other puzzles

By Ken McCarthy in Business advice, Marketing insight

“Creativity is the sudden cessation of stupidity.” – Edwin Land


As anyone who has ever run or attempted to run a business knows, profits are a puzzle you must solve if you’re going to stay in business and make that …

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Why retail stores are dying Hint: It’s not technology

By Ken McCarthy in Internet history, Marketing insight, Media Industry, Selling Physical Products

In 1920, there were zero Sears department stores.

Then there were hundreds and hundreds all across the country.

By 2020, there might well be zero Sears department stores again.

What happened?

To understand, you need to know why there were …

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Dan Kennedy and the Internet

By Ken McCarthy in Business advice, Internet history, Marketing Tools, Videos to Watch

This is an excerpt of a talk Dan Kennedy gave at the System Seminar in 2004 (thirteen years ago as of this writing.)

I wonder how many Internet marketers listened?

Anyone who has been in the Internet business for even …

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If you hate Big Pharma

By Ken McCarthy in Consumer protection, Human rights and justice

If don’t hate Big Pharma, you’re not paying attention.

They spend over $3 billion a year lobbying (bribing) politicians. This is more than twice as much as Wall Street or the Oil/Gas industry.

They spend over $30 billion a year …

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  • Clarity in the service of decency January 11, 2024
  • Christmas cancelled in Bethlehem December 24, 2023
  • My first 489 page sales letter December 8, 2023
  • The old timers knew everything July 19, 2024
  • Protected: Dan Kennedy Interview – November 5, 2024 December 30, 2024
  • The end of “fact checkers” January 8, 2025
  • Thoughts on Inauguration Day 2025 January 20, 2025
  • The big AI story everyone missed January 28, 2025
  • Now the big show upon which so much depends January 29, 2025
  • Great turnarounds – Part One February 9, 2025
  • Great turnarounds – Part Two February 13, 2025
  • How the Web Won – The Movie March 3, 2025
  • The untold story of how the Web thwarted Bill Gates December 14, 2024
  • Reasons to be Thankful November 27, 2024
  • Life gets interesting again November 15, 2024
  • Bobby Kennedy, Trump and the System August 24, 2024
  • Alert – A new and effective form of Internet thievery has you in its gunsight right now August 30, 2024
  • The community speaks out about the copyright thugs August 31, 2024
  • Your government at work October 5, 2024
  • Line up for the November 5 Super Seminar announced October 22, 2024
  • A short article that turned into over 75,000 words October 28, 2024
  • How the Web Won: Celebrating the 30th Anniversary of Web Commercialization November 5, 2024
  • How the Web Won November 7, 2024
  • The money-making history no one ever told you May 23, 2025

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Ken McCarthy and the System Seminar
Internet Marketing Education since 1993