Like him, love him or loathe his, Donald Trump is the new President of the United States.
Smart marketers will take lessons from the experience.
If you’ve been following the news, you’ve heard about his “First 100 Days” and how …
2016 in Review: Best tools for Internet marketers
System Seminar graduates have a real edge on the rest of the world.
They were the first Internet marketers to learn about pay-per-click ads, A/B split testing, audio ads, video ads, mobile marketing and so much more.
Alas, the big …
Buy and hold
First, I am not an investment adviser, I don’t take fees to be an investment adviser, and this is offered as commentary, not advice.
I received this end-of-the-year question from a colleague and thought I’d share the answer.
The question……
Why Ben Settle is quite possibly the most intelligent man in America today
There’s an old saying: If you don’t have anything nice to say about someone, don’t say anything.
Well, Ben Settle just sent me an account of the ways I was able to help him in his inevitable rise to copywriting …
The awesome power of product demonstration
By Ken McCarthy in Business advice, inspiration, Internet Video Ads, Marketing insight, Media/Tech history
What’s the best way to sell a product?
I was lucky enough to be able to ask that question directly to Gary Bencivenga, the grandmaster of direct mail copywriting.
His answer kind of shocked me.
Given that he’s a writer, …
Sports, music, business and the art of getting things done
This is a talk from Jack Conte, the struggling musician who figured out how not to struggle – and then created Patreon.
Music is one of the toughest businesses in the world, but at the end of the day, it’s …