What if there were a way you could:
1) identify the very best books ever written on marketing
2) find the key “money” passages in each one
3) have someone with over 40 years of high level, hardball marketing experience …
Day 33 – Happy 2-2-22 Day
I’m surprised marketers aren’t doing more with this quirk of the calendar.
We won’t see another day like this for another 11 years.
Is anybody doing anything with it?
What a handy pretext for a super sale.
– Ken McCarthy…
Day 32 – Speak of the Devil
I find that often when I want to make a point about something direct response related I often refer to the work of Gary Halbert or David Ogilvy.
(Take note. If you don’t know these two you are missing …
Men and women with spines
Because you are unlikely to see this on television…
…Especially if you live in Canada where it is happening, or in the U.S. where the “news” media ceased to be anything but a propaganda-for-the-highest-bidder service long, long ago.
Reasons to …
Day 31 – How David Ogilvy closed his most “impossible” sale
It’s was the 1960s.
Americans didn’t “do” diesel cars. (They still don’t, but it was MUCH worse back then.)
Then some idiot back at Mercedes’ German HQ sent shiploads of expensive diesel sedans to the U.S. where they were …
God Bless Canada – Pass it on
I’ve loved Canada since I took my first trip there as a little kid when my family took a vacation to Expo in Montreal, Quebec.
One of my distant ancestors Gaelic-speaking Florence McCarthy came to the U.S. (Oswego, NY) via …