Ken McCarthy - Internet, marketing, and beyond

In the last issue, I put a lot of focus on an important business principle – “make or buy” – as it applies to to helping you decide on the best way to get involved in video marketing on the …

Internet video can get confusing fast

As I’ve heard myself saying a lot lately “It’s 1994 all over again.”

1994 was the year the web really took off.

It was a very exciting time, but it was also incredibly challenging.…

In the last issue, I pointed you to an Internet video web site that sells Halloween costumes.

If you’re wondering about why anyone would bother with video to sell such a seasonal niche product consider this:

…

I hope you had a chance to check out the Macromedia site I pointed you to in the last issue.

It’s here in case you missed it:

www.macromedia.com/software/flash/flashpro/video/gallery

Here are some lessons I took away from my own
visit:

1. …

Faster computers, bigger bandwidth, better compression, the emergence of universal video standards like Flash and QuickTime…

All these things add up to one thing:

Video on the Internet is on the verge of making the big breakout that so many …