TiVo is a device that makes it easy for people to record what’s broadcasted on TV and play it back later.
Most of the discussion around TiVo and advertising is about how consumers are using the service to evade commercials. …
What people are shopping for
What products are people searching for and buying online right now?
No need to guess.
…
Paid video ads on Google!
Ready or not, here they come…
Sponsored links on Google that display Internet video.
Search the keyword “olympics” on Google and up comes a NBC-sponsored graphic on the top of the page.
Click on the graphic and you get a …
eCommerce numbers quiz
How up are you on what’s happened in eCommerce in 2005?
1. Which product category generated the biggest dollar amount of online sales during the 2005 holiday season?
2. What search engine is responsible for more than 1 out 10 …
How narrow is too narrow?
How narrowly focused can the subject of an Internet video be?
To answer this question, we need to go back about one hundred years.
One of the biggest challenges when it comes to taking advantage of a new medium is …
Revenge of the Consumer – Episode 2
In Episode 1, we looked at how discussion boards give consumers a chance to comment on the difference between the hype used to sell a particular product and what actually comes in the box.
Sometimes spontaneous forum discussions just aren’t …