I went to (and hosted) a lot of conference and workshops in November.
Maybe too many. I’m still trying to digest them all.
Here’s something interesting that happened at one of them. It was a three day event so I skipped some of the live presentations with the idea that I’d catch them later on video.
One of the speakers sent me an e-mail of his talk a few days after the program with a link to watch the video of his talk online. I did.
Three weeks later, we were on the phone talking about his presentation and for a minute I couldn’t remember whether I’d seen it live or on video.
Am I losing my memory? Am I trying to jam too much info in in too short a period of time?
No. Video is powerful. It’s so close to “real life” that under certain circumstances your memory will encode video events as if they actually happened in real life.
If you’re not blown away by the obvious sales applications in a phenomenon that, you’re probably not cut out for sales and marketing.
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.
