Google website optimizer in cartoons

We’ve talked a lot about Google over the years, so it’s great to see them talk about us on one of their official blogs.

Tom Leung who is product manager for Google’s Website Optimizer tool was kind enough to come to Chicago to System 2008 and walk us through this extremely powerful and relatively new testing tool.

It’s the same one Google uses in-house for its own testing – and it’s free.

One of our faculty members Sean D’Souza, who is a wizard of info marketing, happens to have been a professional cartoonist in an earlier career and drew some cartoons illustrating big points in Tom’s talk.

I’m thinking of making Tom’s entire talk at System 2008 available for free to everyone in the Internet marketing world. Since it’ll take an investment of time and money on my part, if you’re interested in this, definitely let me know by posting below.

Meanwhile, here are Sean’s System 2008 cartoons on Google’s blog: click here for the cartoons

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.

If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.

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58 Responses to Google website optimizer in cartoons

  1. Ken McCarthy July 3, 2008 at 2:11 pm #

    As always, I’m testing…in this case to make sure the blog can receiving comments.

  2. lincoln ong July 3, 2008 at 2:45 pm #

    great thoughts

  3. Julie July 3, 2008 at 2:49 pm #

    Hey! Those are awesome cartoons. Sean was by far my favorite presenter in Chicago. Glad to see he’s getting some new press.

  4. ben July 3, 2008 at 3:02 pm #

    Hi Ken,

    I’m happy to help you see if your blog can receive comments. Your site has always been a great source of reliable info.

    I like the cartoons from Tom’s talk regarding testing and was interested to see the idea of testing big changes rather than just small textual changes. Previously I’d been led to believe that it was best to test small and gradually rather than a whole different approach.

    I’d love to see more on Tom’s talk on the best way to use their optimising tool. There’s obviously lots of other things to consider and I ‘d love to see rest of Tom’s talk to put it into context.



  5. John McCabe July 3, 2008 at 3:05 pm #

    Cool cartoons, Ken. Thanks for the pointer.

    I would love to get my hands on Tom’s presentation. I hope you get enough feedback to pursue this offer…

  6. Joel July 3, 2008 at 3:05 pm #


    I think this seminar would be a great benefit when you get the chance to put it together. Let me know,

  7. Robin Murray July 3, 2008 at 3:19 pm #

    Hi Ken,

    Sean’s cartoons are fantastic. They really emphasize the important points of Tom’s talk at the System.

    Tom’s talk was one of my favourites (hard to choose a favourite with so many awesome presenters to choose from). I was blown away from what Tom presented to us and can’t believe that Google is giving this fantastic service away for free. Lucky for us.

    I think giving the mp3 away to everyone would benefit a lot of people. It was such a good presentation that I would gladly pay for it again. I know I can hardly wait to get all the recordings sometime when they arrive in the next couple of days.

    Hope you have happy Independence Day and weekend.


  8. David Rothwell July 3, 2008 at 3:22 pm #

    I got to see all Sean’s cartoons during a chat we had between sessions. The one he did of the Rock Drummer was hilarious! (I sure hope you video’d that one…)

    He has an amazing gift for “gestalt” – seeing the big picture and presenting it with all the smaller pieces as they relate to each other and the overall experience (hope that makes sense!)

    It would be great to have them all available…

  9. hart July 3, 2008 at 3:24 pm #

    would love to hear Tom’s talk. Yes please and on behalf of everyone — we appreciate your efforts VERY MUCH!

  10. Alex Judson July 3, 2008 at 3:42 pm #

    Hey Ken……..

    Anything that would make the complexity of internet marketing easier, more understandable, or more profitable is of interest to this over 60 SBO. Thanks for the cartoons. And thanks for an e-Mail that has good information and isn’t 12 pages long that you have to scroll through to get to the $10,000 offer to make me a millionaire along with “all the rest of us verrrrry cool guys.”

  11. Scott July 3, 2008 at 3:57 pm #

    Publishing Tom’s talk would be great…

    Thanks for the great content!

  12. Matt Watkins July 3, 2008 at 4:07 pm #

    Yes, Ken, it would be fantastic to get Tom’s system talk for free!! A great offer! I’m a beginner and I must thank you for all the easy to digest content and entire interviews aimed specifically at people like me.

  13. Sean July 3, 2008 at 4:12 pm #

    Hey, it was great fun to do those cartoons. And yes, I’ve sent some of the cartoons of the System Seminar as well to Ken. And if you’re all nice to him, I’m sure he’ll be happy to give you a sneak peek.

    And thanks for all those nice things you guys are saying about me 🙂 I do appreciate it.


  14. chris July 3, 2008 at 4:15 pm #

    Loved the cartoons, shows ‘the Goog’ has a sense of humor after all….

  15. stan July 3, 2008 at 4:20 pm #

    your cartoons are definitely a cut above those offered by either the godfather Joyner or Brunson and I’d love to see more.

  16. Caroline July 3, 2008 at 4:23 pm #

    Yes please. I thought the cartoons with the Takeaways were a super overview (and funny!) so I’d love to hear the presentation.

  17. Andre July 3, 2008 at 4:38 pm #

    Thanks for adding humor and value to our “inter-trek” journey. This resonates so well with the challenges we face.

  18. Ken McCarthy July 3, 2008 at 4:46 pm #

    Ben wrote:

    “Previously I’d been led to believe that it was best to test small and gradually rather than a whole different approach.”

    No way!

    I won’t ask you to name names, but that is the worst testing advice I’ve ever heard.

    Reality is that you can’t test everything so you have to be selective in what you test.

    Testing small things is going to normally yield small changes.

    If you’re talking about AdWords ads or other very short ads, there isn’t anything to test but text.

    But if you’re talking about landing pages, sales letters, order pages etc, you want to test dramatically different approaches.

    The bigger the spread between one idea and the other the better.

  19. Frank Prieto July 3, 2008 at 5:07 pm #


    I immediately devour everything you send my way, because you never fail to impress me again and again. Of course I’d love to get a hold of this mp3.

  20. Andrea July 3, 2008 at 5:11 pm #


    Thanks for the generous offer. I would certainly like you to make Sean’s presentation available. He is a great talent!

  21. Bal Butter July 3, 2008 at 5:36 pm #


    Cartoons are awesome and highlighted few of the key themes in a memorable way. I loved the landing pages one. Love to hear Toms talk for free and especially if it was supplemented with professionally designed cartoons.

  22. Sergio July 3, 2008 at 5:52 pm #

    Very effective cartoon presentation. I learned a lot and I am printing the drawings out to refer to them often as a reminder. Keep up the good work! I also would love to hear Toms’ talk.

  23. Math tutor Jef July 3, 2008 at 7:30 pm #

    Wow Ken,
    It’s great that google Corporate recognized the value of System Seminars. As a budding Internet Marketer, that lets me know that I should pay more attention to System Seminars. In fact I’m looking to find out when the next System Seminar will be held.
    My Juice plus website and my Math tutoring website will benefit immensely from Pwerful internet marketing info.

    I really enjoyed the cartoons. I do have great “post-Taguchi” method software that does the testing for me. Over the last couple of years I’ve learned from many experts, including you Ken, that testing is very important.
    Thanks for continuing to provide great content. Oh Ken, yes I’d really appreciate hearing Tom Leung’s talk.


  24. Van July 3, 2008 at 7:53 pm #

    Hi Ken,

    As an infomarketer wannabe I already was impressed by Sean, and that was before I realized he’s so good at cartoons as well!
    I would love to hear the google talk.


  25. Barbara July 3, 2008 at 8:01 pm #

    Thanks for pointing us to Sean’s cartoons, Ken. And thank you SO MUCH for the great pre-System content you publish year after year. I haven’t made it to the System Seminar yet … but I will! And yes, please, to making Tom’s talk available!

  26. Ian Pritchard July 3, 2008 at 9:01 pm #

    Hi Ken

    Go ahead and post the talk. More grist to the mill!

    Love your stuff and how you let me know about it.

    Best wishes

    Ian Pritchard

    P.S. How do I book a place on the UK intensive teaching?

  27. John July 3, 2008 at 9:04 pm #

    Yes, I would love to get Tom’s talk. The info you provide is always so beneficial and anything I can get regarding Google is much appreciated.


  28. Dale July 3, 2008 at 9:23 pm #


    I have to agree that these cartoons convey a lot of information by themselves. Great teaser for something that we all know (coming from you) would be highly informative.

    Thanks for all the great content.


  29. Peter July 3, 2008 at 9:31 pm #


    Thank you so much for the great service you are providing me and many others. I am very interested in Tom Leung’s talk. Best wishes!

  30. John Holzmann July 3, 2008 at 11:33 pm #

    As a member of Sean’s Psychotactics program, I had already heard about and read not only what Tom Leung mentioned, but some additional stuff available on Sean’s blog at . . . but I love your offer for the whole talk! Wow!

    May your give-give-give turn back and shower you with great blessings.

  31. Laurie July 3, 2008 at 11:44 pm #

    This sounds wonderful. Thanks so much.

  32. Alan Rowbotham July 4, 2008 at 12:46 am #

    Hi Ken,

    Great cartoons. I’d love to get Tom’s presentation.

    Happy Fourth of July!


  33. Cindy Lietz July 4, 2008 at 1:18 am #

    Yes Ken I’d love to receive the Tom Leung presentation.

  34. Phil Davis July 4, 2008 at 1:29 am #

    Hi Ken,
    Count me in as one of those wishing to see the presentation. Definitely a subject I can learn more about and use. Thanks for offering.


  35. Troy Whitmore July 4, 2008 at 1:48 am #


    For those of us who could not attend, being able to hear Tom Leung’s talk would be a sweet, sweet gift.

    And for the many you have already given over the years,



  36. patrick July 4, 2008 at 2:56 am #

    Cartoons and their messages, right, or, wrong, true, or, false, have started revolutions and won wars!

  37. Nigel J Britton July 4, 2008 at 11:00 am #


    As always you come up trumps.

    Not only is it a coup getting Tom to speak at the System with Sean’s innovation the whole talk is now in layman’s terms.

    I’d love to see the full presentation.

    Thanks again for being the no.1!


  38. Michelle July 4, 2008 at 1:21 pm #

    Definitely could use some extra help on the optimization front. Cartoons make it easier to learn especially when I hit those &#! sticking points in optimization testing.

    So please yes, share the full presentation.

  39. Steve Rau July 4, 2008 at 1:52 pm #


    I’ve been up and running for about 6 months now. I’m looking to invest some $ into training, but I don’t have a couple thousand to throw at it right now.

    I’m tech savvy but a beginner in Internet marketing. If I was to spend $500 on educating myself, which of your products would be best suited for me?

  40. Aron July 4, 2008 at 1:57 pm #

    That would be incredible, thank you so much

  41. Ken McCarthy July 4, 2008 at 2:32 pm #

    For someone new to the game?…The System Smart Beginners Program.

    It’s designed to make sure you not only get ALL the fundamentals of Internet marketing, but also learn how to use ALL the basic tools you need to make money online.

    It comes with a three-month follow up program and we constantly update it as new things come along.

    It’s called smart “beginners” because it’s designed to take a person from zero to pro fast.

    But there are many money-making pros that
    have told me they’re very happy to have gone through the program because it reminded – and sometimes informed – them of important things they were not using.

    How to find money-making ideas…how test them inexpensively…how to take winners and roll them up and make real businesses of them…

    It’s the core of our approach and the reason we create more successful students than any other training…And it is under $500.

  42. Michael Montgomery July 4, 2008 at 2:56 pm #

    hey Ken …

    you’re right … what a great idea with the cartoons! fun for the techies and approachable for the non-techies!

    Personally I’d love to hear what Tom had to say so here’s hoping that you have enough demand to warrant it!

    (if not I’ll just post everyday until you do!) 😉


  43. manoj July 4, 2008 at 3:15 pm #

    will love to hear tom’s talk..

  44. Andy July 4, 2008 at 3:19 pm #

    As always, thanks for the great info. I would eat up any info from the seminar you produce as I was not able to attend this year.
    You are a great asset to internet marketing.

  45. Sean July 4, 2008 at 10:01 pm #

    Glad you guys liked the cartoons.

    Here are some cartoons that didn’t make it. Guess why….


  46. Steven V July 5, 2008 at 8:33 am #

    Agree 100% with the above! Thakyou for all the great info/audio etc..Hello from the sunny Gold Coast, Queensland AU.
    I will do whatever to get to the System Seminar next year!
    ‘Lifes too short to stuff a mushroom'(Will Shakespear)…How very true…

  47. Shawn Lock July 5, 2008 at 8:17 pm #

    Hi Ken,

    These were great. The combination of the cartoons and having Tom’s “takeaway” worked really well.

    I would like to see the video as well. I’m getting the CDs, but seeing the video would be helpful learning as well. Thanks for all your work!


  48. Albert Grande July 6, 2008 at 7:02 am #

    Great cartoons.
    I for one hope you do make Tom’s inforamtion public. Thanks, Ken.
    Stay well.

  49. Joanne July 8, 2008 at 7:30 am #

    I am wanting to break into online marketing but there is so much out here that I am having a hard time knowing the good from the “waste of time” ones. I would definitely appreciate being able to see and hear this speaker. I loved the cartoons and they are very much to the point. There are a lot of terms I see that I do not know what they mean. Is there a “Guide to Online Marketing Terms” available? Please let me know if you make this presenation available!

    Thanks in advance!

  50. Philip July 8, 2008 at 6:52 pm #

    The cartoons are really great. I totally endorse publishing the Google presentation, and give my thanks for your generous leadership in marketing education! — Phil

  51. Bri July 9, 2008 at 7:18 pm #

    I’m looking forward to this, thank you for being so generous 😉
    Bri (Gabriele)

  52. Dale N July 10, 2008 at 7:27 am #

    Sean’s cartoons really capture the essence of your message, which is put up quality pages, test them, and give your tests enough time to be actionable. Wish I could have been at The System, to meet everyone and hear the presenters in person.

    It would be fantastic (and most generous of you) to put up Tom Leung’s Google presentation free of charge.

    Thanks for what I’ve already learned, looking forward to learning more…


  53. Richard Burbridge July 12, 2008 at 5:25 pm #

    I’m a newbie. Just working on first website. Already understand the validity of testing…obviously not up to speed on HOW to do it properly. Any help on starting out right would, of course, be appreciated.

  54. Virginia Van Vynckt July 26, 2008 at 12:03 am #

    I think it would be wonderful to have access to Sean’s talk. Thanks in advance.

    The cartoons are fun.

  55. Steve Raanes July 28, 2008 at 5:53 am #

    Ken, I have been totally amazed at what you offer to us newbies for free. At times it all seems over my head, but I am trying to soak up everything you send me. I didn’t go to your System Seminar this year because I didn’t think I was ready. I am looking forward to System Seminar 2009 and am planning on attending. Putting this out for free would be a great boost to my personal learning curve, and I would suppose, to thousands of other internet marketing “wannabees”. Even if you don’t put it up for free, thank you for all I have learned already!

  56. Elango July 30, 2008 at 2:20 pm #

    Thanks for the cartoons Mr.Ken…
    Who can say “No” to such an offer 🙂
    Please post the Mr.Tom’s speech

    Thank You 🙂
    Yours Friendly

  57. chris August 4, 2008 at 3:32 pm #

    It would be great to put up Tom Leung’s Google presentation free of charge.

  58. Minnesota Magicians August 23, 2008 at 4:19 am #

    Thanks for all of your internet marketing training over the years Ken. You interview the best guys and I love the System recordings. Thanks!

    David Farr