I had friends who played in virtual worlds in the late 1970s (they needed mainframe access back then.)
I didn’t get it then – and I don’t get it now – but whether I get it or not doesn’t matter.
This year $1 billion was invested in various “virtual world” ventures. OK, there’s a lot of hot money around right now, but it can’t ALL be dumb money.
Also, if “community” is the key to the Internet, what could be more of a community than a place where you completely immerse yourself in another world with fellow virtual world inhabitants.
Two resources for you if you want to keep up-to-date with what’s going on:
!. Virtual World Management
The virtual world industry is big enough to have its own conferences, expos and industry analysts.
http://www.virtualworldsnews.com/
2. Machinima
What is it?
It’s “animated filmmaking within a real-time virtual 3-D environment.”
Frankly, I’ve yet to see a good machinima (I haven’t looked all that hard), but clearly this is a medium to watch. It’s growing fast and the current fan base is very passionate.
You can get a crash course here:
http://en.wikipedia.org/wiki/Machinima
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.
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