Do you want to get the highest possible open rate for your e-mail?
If you do it makes a difference which day you mail…
Here’s some useful, hype-free information from a company called ExactTarget of Indianapolis.
To do their study, they collected data from more than 4,000 organizations; 230,000 mailings; and 2.7 billion messages.
Here’s what they found:
1. 92% of all e-mail is sent Monday through Friday.
2. Best open rate: Friday.
Why? Probably because less mail is sent that day than any other weekday. 14.3% on Friday vs. 24.5% on Tuesday.
3. Best clickthrough rate: Sunday
But – and here’s the catch – Sunday has low open rates.
Is there an absolute best day to mail?
According to the study no, but if you’re not testing Fridays and Sundays, you may be missing the boat.
Thanks to ExactTarget.com for the data.
This message brought to you by the System Seminar.
Have you nailed down your seat yet? The deadline for System 2006 approaching fast. Seminar info here.
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.