With the recent explosion of audio and video on the Internet, the Internet has evolved from a medium to “media command central.”
I’ve been talking about this shift for the past year, but it’s one of those things that’s so big, it can be hard to see at first.
Other mediums – newpapers, TV, radio etc. – stand alone. They can point to other mediums, but only the Internet can let you reach the entire media landscape from a single point.
This is huge folks.
How ever important you thought the Internet was before, crank it up several notches because the Internet is rapidly evolving from one medium among many to THE medium.
The Internet is no longer just a media side show, or even a featured act. It’s becoming the main event. Great news for those of us who’ve invested in learning to master it. Our personal stock is rising fast. Use it.
The Online Publishers Association just released a report that sheds additional light on what’s happening. It’s called A Day in the Life.
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.
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