Perry Marshall, author of The Ultimate Guide to Facebook Advertising, talks with Ken McCarthy about how to make Facebook work for small businesses.
A closer look at Facebook: Part One
A closer look at Facebook: Part Two
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Archive | Marketing Tools
Part One: A closer look at Facebook
By Ken McCarthy in Business advice, Business Tools, Internet insight, Marketing insight, Marketing Tools, Mobile, Videos to Watch, Web/Tech
A while back, we pointed out a major hazard to advertisers hidden in Facebook.
Getting this one thing wrong is the equivalent to stepping on a land mine.
Your Facebook page will essential self-destruct as far as its value to …
The System Seminar: The good, the bad, the better
This article is about what was good about the System Seminar, what was bad about it, and what I’ve been quietly doing behind the scenes to make the core idea even better.
First some quick background: I’ve been teaching Internet …
Discover the super sales power hidden in your calendar
This is one of those powerful, simple and ever-reliable sales techniques there is that I’ve only rarely heard marketers talk about.
Maybe it’s TOO simple. Maybe it’s too obvious.
On the other hand, in this day and age when selling …
Perry Marshall does it again
By Ken McCarthy in Business Tools, Internet history, Internet insight, Marketing news, Marketing Tools, Top Picks
Believe it or not, just eight short years ago, few veteran Internet marketers believed that Google AdWords was worth their time or attention.
Fast forward to the present: AdWords has revolutionized Internet marketing, formed the basis of thousands of successful …
How to accidentally lose your AWeber account
By Ken McCarthy in Business Tools, Consumer protection, Internet insight, Marketing Tools, Web/Tech 21
I have sent many million e-mails over the last 18 years.
I haven’t kept count, but this month alone with my various Internet properties, it adds up to close to 5 million.
As you can imagine, we’re keen to keep …