The Halo Effect by Phil Rosenzweig is a profound, if unsettling book, about the realities of business advice.
Who is Rosenzweig? A Wharton grad who spent six years on the faculty of Harvard Business School and is now teaching in …
Archive | Marketing insight
Forced Continuity – The good, the bad, the questionable
It’s Mother’s Day and I just placed my last minute order for flowers on FTD.
I’m guessing that today is the biggest flower sales day of the year and that a lot of FTD customers are going to wake up …
The biggest marketing mistake there is
I see this mistake every day of the week.
It’s not just beginners who make it and believe me, I’ve made it too – and long after I should have known better.
If you want to know what the mistake …
Easy money
Easy money…
More money has been lost in pursuit of “easy money” than anything else in history.
And yet, there really is such a thing as easy money……
Understanding Web 2.0
The other day I said to some friends: “I’ve made millions with the web and nickels with Web 2.0.”
They laughed and they knew what I was talking about.
But maybe I don’t really know what Web 2.0 is. I …
The experience economy
One of the most useful business experiences I ever had took place when I was just in my late teens and early twenties.
What was my business?
I sold experiences…
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