I see this mistake every day of the week.
It’s not just beginners who make it and believe me, I’ve made it too – and long after I should have known better.
If you want to know what the mistake is – and remember it so that you never make it yourself – the answer is in the question and staring you right in the face: “marketing.”
Marketing is not about creating products…licensing products…sourcing products…inventing products…or anything related to products.Marketing about bringing products to market.
The market…to market…marketing.
Market, market, market, market.
Not product, product, product.
Forgive me for being so darned emphatic, but…
Twice in the last seven days, I’ve had TWO different, very bright and accomplished marketing friends crow to me about the new products they’ve created or acquired the rights to sell.
I’m sorry, but I never get excited about products.
Well, that’s not strictly true, but it’s like this…
If I can’t clearly identify…
* who the product is for…
* why they can’t live without it…
* how exactly I can reach these folks with a compelling marketing message…
and
* how the math works out so that delivering the product will make money…
Then, for all practical purposes, the idea of a “great product” has as much appeal to me as a poke in the eye with a sharp stick.
Really.
I’ve known the agony of trying to sell something that lacks the above four criteria and I’ve witnessed it hundreds (thousands?) of times.
I’m like a shell-shocked emergency room physician. I just don’t want to see another car wreck.
So please, when it comes to products be calm, sober-minded and practical.
If you’re going to lose it with excitement over something, lose it over a product that meets my four marketing criteria:
1. There is an identifiable market that needs (wants) it
2. The market can’t live without it (it’s unique or uniquely presented)
3. You can reach the people in the market economically (not cheaply, but economically) with a compelling marketing message
4. When all the smoke clears and the box has moved from your shelf to your customers’ hands, you’ve made enough money to make the effort worth your while.
We call it “marketing” and not “producting” for a reason.
You focus has to be first, second and last on the market.
If there is a deficiency in any of my four criteria, run don’t walk away.
And where should you run to?
As you many already know, before every System, we put up a TON of practical, actionable marketing advice delivered by people who I believe have earned the right to be called among the world’s greatest Internet marketing experts.
What do we charge for these dozens of hours of consultations, executive briefings and teleseminars?
Nothing. Nada. Zip. Zilch.
We make this available to you so you can start profiting right now and see, beyond any shadow of a doubt, that when it comes to tested, real world, cutting edge marketing advice, the System has exactly what you need to move your business forward.
As we approach System 2007 (it’s just a little more than a month away), we’ll start taking down the interviews.
For example, last night, we took down the entire System 2006 interview series.
Over twenty hours of high level interviews on every topic under the sun…Gone…door closed…no more.
Why do we do this?
Simple.
While I like to give all this stuff away for free, I know that ultimately “free” is not valued. It just isn’t. Nothing personal, no hard feelings, but when people get something for free, they just don’t value it.
So how do you give value to something that was once free?
You take it away…the old scarcity device.
It works.
So while we are giving away our interviews for free right now, it’s best to take full advantage of them now. As in right now because they’re not going to be around forever.
Starting Monday, March 19th, as we head into the final two weeks for early bird registration, I’ll be removing one interview per day.
I’ll always give you a heads up so you have a chance to grab it, but if you snooze, you lose…so make sure you keep watching your e-mail.
Speaking of snoozing or losing….
Have you registered for System 2007 yet?
Here’s three reasons why you might want to do it right now:
1. Your only chance in 2007
This is it for 2007. There won’t be another System Seminar for 14 months. If you miss this one, you’ll be wandering alone in the desert for a long time.
2. We are selling out
We have already sold out our room block at the hotel and the hotel is quickly approaching total sell out on all its rooms. We can’t manufacture places to stay so unless you want to sleep in your car in the parking lot, nail down your place before all the hotel’s rooms are gone.
3. The System delivers
You know it. Our grads know it. Our jealous competitors know it.
No other Internet marketing training program in history has helped generate so many successful businesses.
Our students’ success rate probably has to do with the fact that I’ve been researching, innovating and teaching this subject – Internet marketing – for 14 years (try to find anyone else on earth who can say that.)
And we’ve always been 100% education-oriented.
Never a pitch fest. Never a come-on for something else.
When you buy a seminar from us, you get a seminar.
One more bonus reason to register now:
Save $700 off your tuition…
That’s enough to pay your air fare from most locations and your room and meals.
Not bad.
But you have to take advantage before April 1 when tuition hits $2,995.00.
All the info you need is here:
http://www.TheSystemSeminar.com
Best,
P.S. Did you know that the System offers a 100% total satisfaction guarantee.
If you attend the System and at the end of the sessions on Saturday night, you’re not totally blown away by the quality of what you’re receiving, we will cheerfully and with no hard feelings refund your tuition 100%.
Now, please don’t come as a sight seer or with the intention of ripping us off, but if you attend System 2007 in good faith and feel we’ve failed to deliver on our promises, then we really don’t want your money. At the end of the day, satisfaction is subjective and if you’re not happy, we’re not happy.
http://www.TheSystemSeminar.com
P.P.S. If you’re in a tough spot right now and just can’t make it this year, for goodness sakes, please take advantage of our teleseminars.
My guests and I are not holding anything back on these calls.
There’s more good stuff in our free material than in programs people are charging thousands of dollars for. Use it! When you do, I know it will make the difference for you and you’ll be catching up with us next time.
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.
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