Archive | Marketing insight

What we’re all about

When I gave the first web marketing seminar in 1994, it was…well, the only one too.

For the next six years, there were less than a dozen people who were serious about teaching Internet marketers to what I call “bootstrap …

No matter how cool Gabe and Max are…

No matter how many Rolex watches or trips to the Playboy Mansion they offer me…

I promise that they will NOT be speaking at the System Seminar this year.

But maybe I’m …

Here’s a little known story about Warren Buffett, the world’s second richest man and most successful investor about the importance of…sleep.

In the early 1990s, Buffett personally stepped in to straighten out a huge mess at Salomon Brothers, a major …

Need a reason to justify a sale or special offer – or just want more attention?

Use a holiday.

Department stores discovered this trick over a century ago. If you analyze it logically, it doesn’t make any sense. Why should …

Thank God for new beginnings!

(That’s what September always feels like for me.)

If you think about it, a “fresh start” attitude is what is at the root of all success.

Here’s what I mean by this:…

The sub-prime mortgage meltdown has been in the news a lot lately.

A Wall Street Journal article (8/14/07) recently recounted tales of some of the people who’ve gotten caught in the cross-fire.

One woman applied for and was given a …