Need a reason to justify a sale or special offer – or just want more attention?
Use a holiday.
Department stores discovered this trick over a century ago. If you analyze it logically, it doesn’t make any sense. Why should there be a discount on socks because its Columbus Day?
Fortunately, this is one area where logic is not required for the method to work. If there’s a holiday coming up soon, you have instant rationale for a sale.
Holidays move product.
Here’s some numbers on the impending Halloween holiday to show you what a top-drawer-of-consciousness holiday Halloween is… I got these stats from the National Retail Federation’s annual pre-Halloween survey.
8,877 US consumers surveyed from 9/4 to 9/11
- Average intended spend: $64.82, up from $59.06 last year
- Average spend on costumes: (including pets and kids): $23.33
- 11% of households intend to dress their pet for the holiday
- Estimated sales of Halloween candy, costumes and decoration his year: $5.07 billion
Am I suggesting that you go into the Halloween business? Of course not, but if you’re looking for a way to juice things up a bit, ride the holidays. A halloween angle can used to sell practically anything.
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.
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