It’s pretty clear that the Golden Era of people accessing the Internet from a desktop/laptop 100% of the time is over – and it’s never coming back.
I encounter many “old school” direct marketing-oriented Internet marketers who find this reality …
Archive | Internet insight
Business analysts still don’t “get” the Apple/Beats deal
May 15, 2014
Days after I posted this quick take on the Apple/Beats deal, several mainstream analysts came out with similar theories: A big part of the deal involves “acquiring” Jimmy Iovine.
Yet still, at this late date, business …
A closer look at Facebook: Both Parts
Perry Marshall, author of The Ultimate Guide to Facebook Advertising, talks with Ken McCarthy about how to make Facebook work for small businesses.
A closer look at Facebook: Part One
A closer look at Facebook: Part Two
– …
Part One: A closer look at Facebook
A while back, we pointed out a major hazard to advertisers hidden in Facebook.
Getting this one thing wrong is the equivalent to stepping on a land mine.
Your Facebook page will essential self-destruct as far as its value to …
Netscape…Founded 20 years ago today
This is not a story about how someone learned “one simple trick” and made millions.
This is a story about how to do business right.
If you’re ever going to make millions, this is the kind of story you need …
More from the Instagram guys
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, …