Archive | Internet history

The five (+2) books that will make you a marketing genius

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My short list of great copywriting books

* Tested Advertising Methods (4th edition or earlier only)

* My Life in Advertising – Claude Hopkins

* How to Write a Good Advertisement – Victor Schwab

* The Secrets of Direct …

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If you’re interested in AI, consider joining the Club and getting the book.

If you join the Club and get the book, send me the receipt and I’ll send you a very cool book that you’ll be glad to …

Everything you need to know about economics in two sentences:

1. When money is cheap, people go berserk and the price of everything goes to the moon: real estate, stocks, luxury items, etc.

2. When money becomes expensive, the whole …

Dave Farr, System grad, and his group Mask Off Minnesota put this video out recently. I could not be prouder. It makes me want to move to Minnesota.

It gives voice to what the sane and decent people of this …

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If you liked this, please click through to YouTube and give it a thumbs up and comment.

Maybe something accurate about Internet history will actually go viral!

Thanks.

– Ken

P.S. For over 25 years I’ve been sharing the …

Twenty years ago, before April of 2002, Internet marketing as we know it didn’t exist.

Here’s what people were NOT doing in 2002.

They were…

* NOT setting up squeeze pages to get email addresses
* NOT using auto-responders to …