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Twenty days ago, I made note of a a calendar anomaly: 2-2-22.

What a great pretext for holding a sale or special event.

How many people realized that an even better day (2-22-22) was coming up in 20 days, plenty …

Taking a pause…

It won’t be as long as Fauci’s “two week pause to flatten the curve” which is coming up on two YEARS…

But a pause nonetheless.

On this call, I read what may well be the most insightful …

What if there were a way you could:

1) identify the very best books ever written on marketing

2) find the key “money” passages in each one

3) have someone with over 40 years of high level, hardball marketing experience …

I’m surprised marketers aren’t doing more with this quirk of the calendar.

We won’t see another day like this for another 11 years.

Is anybody doing anything with it?

What a handy pretext for a super sale.

– Ken McCarthy…

I find that often when I want to make a point about something direct response related I often refer to the work of Gary Halbert or David Ogilvy.

(Take note. If you don’t know these two you are missing …

It’s was the 1960s.

Americans didn’t “do” diesel cars. (They still don’t, but it was MUCH worse back then.)

Then some idiot back at Mercedes’ German HQ sent shiploads of expensive diesel sedans to the U.S. where they were …