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Today I talk about Gary Halbert’s favorite ad writing book.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If you’d like …

It’s not as easy to find as it used to be, but if you find a copy, grab it.

In terms of mechanics of writing ads, you’ll find none better.

– Ken McCarthy

P.S. For over 25 years I’ve been …

Following on the theme of the power of books, I’ll be talking about the books that changed my life.

Starting with this one.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that …

Are you a reader?

Not of Facebook, Twitter and blog posts, but of the main event: books.

If you’re a reader for real, today’s installment will put the supreme value of what you’re doing in a new perspective.

After you …

Who gets paid $2,000 an hour?

Sometimes I do.

Here’s why.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If …

Survey says…don’t take surveys seriously.

I’m a big believer in research.

That said, I am an arch-skeptic about the value of customer surveys.

Here’s how some otherwise brilliant marketers get things catastrophically wrong.

– Ken McCarthy

P.S. For over …