Archive | Business advice

Survey says…don’t take surveys seriously.

I’m a big believer in research.

That said, I am an arch-skeptic about the value of customer surveys.

Here’s how some otherwise brilliant marketers get things catastrophically wrong.

– Ken McCarthy

P.S. For over …

Did you know that some of the greatest of all great marketers were SERIOUS students of Hollywood and its promotion methods?

In less than 10 minutes I’ll show you what these geniuses had to spend years learning the hard way.…

When there were only 1 million people on the web…

Now there are over 3 billion.

When there was no way to take payments online…

Now even a 6 year old can do it.

When no one had a clue …

How’s that for a headline?

I bet you can’t resist finding out.

I promise it will be worth your while.

99 out of 100 list owners don’t full grasp this – which is why only 1 out of 100 succeed.…

Business boils down to acquiring, managing, growing, and leveraging assets.

If you do these things well, you’re bound to succeed.

Here are some shockingly simple things most people in our business neglect costing them untold lost opportunity.

– Ken McCarthy…

Pretty dramatic, right?

But 100% accurate.

Not even one microgram of exaggeration.

If you fail to follow this simple formula, your promotion will fail.

No exceptions.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but …