Direct mail is the most complex thing in the world.
It’s also the simplest – and you better get the simple stuff down cold before you attempt the complex.
Why bother with direct mail?
It’s the quickest way I know …
Archive | Business advice
Day 12 – The complex art of getting email delivered
E-mail…it’s the greatest marketing tool since the taming of fire.
But it’s not as free and easy as people think because of very real delivery problems.
Is getting email delivered rocket science?
Sort of.
In fact, we talk with a …
Day 11 – Low Hanging Fruit
I like low hanging fruit.
It’s almost as easy as going to the ATM.
Two simple things – one super cheap – that you can do right now to make your cash register ring this week.
– Ken McCarthy
P.S. …
Day 10 – Ad copy is overrated
I’m a copywriter with now over 40 years of experience.
And here’s the dirty little secret copywriters don’t want you to know.
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter …
Day 9 – Success is tailor made, not “off the rack”
One of the great things about teaching and observing the progress of literally thousands of people over more than 25 years is this…
I see who makes it as an entrepreneur, who doesn’t – and I know the reason why.…
Day 8 – Who invented video marketing on the Internet?
The truth about inventions is that they’re in the air.
Very often more than one person has the same “new” idea at the same time.
There there’s the issue of the developing the technology vs. recognizing the practical use …