Day 19 – Survey says…don’t take surveys seriously

Survey says…don’t take surveys seriously.

I’m a big believer in research.

That said, I am an arch-skeptic about the value of customer surveys.

Here’s how some otherwise brilliant marketers get things catastrophically wrong.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If you’d like direction for your business that will work today, tomorrow, and twenty years from now, make sure you have your own copy of The System Club Letters book.

Day 20 - $2,000 an hour
Day 18 - Need more sales? Go to the movies
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