Archive | Business advice

I’m surprised marketers aren’t doing more with this quirk of the calendar.

We won’t see another day like this for another 11 years.

Is anybody doing anything with it?

What a handy pretext for a super sale.

– Ken McCarthy…

I find that often when I want to make a point about something direct response related I often refer to the work of Gary Halbert or David Ogilvy.

(Take note. If you don’t know these two you are missing …

It’s was the 1960s.

Americans didn’t “do” diesel cars. (They still don’t, but it was MUCH worse back then.)

Then some idiot back at Mercedes’ German HQ sent shiploads of expensive diesel sedans to the U.S. where they were …

The greatest Internet marketer ever?

Hint: It wasn’t me.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business – and life – with my clients.

If you’d like direction …

You may have noticed that in the last several calls on great copywriters and great books on copywriting, I’ve only talked about dead guys.

Why?

If you want to be the best, study the best regardless the era they lived …

For serious copywriting geeks only…

Actually, anyone with a brain will find this story illuminating.

Two of the most famous books on personal development – “How to Win Friends and Influence People” and “How I Raised Myself from a Failure …