“Sales presentation”…
The phrase sounds a bit boring, sort of like something that you’d be assigned to create for a class in school.
Let me assure you it’s not.
Few things will be more important to your financial success than …
Archive | Business advice
Getting published – in the real world
Every now and then I see people go through the bafflement of trying to find a deep pockets, high profile publisher for their book.
Huge amounts of time and energy are wasted and much frustration ensues.
Why?
Because few would-be …
The real Secret: How successful businesses get that way
A few years ago, there was a wildly successful movie/book/craze called “The Secret.” To me, “The Secret” was massive wishful thinking bottled and sold like snake oil.
This article is not about THAT “Secret.”
It’s about what less than 1 …
The biggest wave is yet to come: Rearranging your perspective
Evans has stated the case quite forcefully, now I’m going to play Devil’s Adovcate…
Yes, it’s true – and amazing – that consumers in the developed world (and some in the developing world) are actually carrying around the 1980s …
“We cared more” – The secret of how to make big things happen
This is Mark Zuckerberg from a talk he gave in 2013.
Try to forget that he is 21st richest man in the world and that no one in all of history ever got there faster.
If you do that you …
Impact!
If you really know advertising history, you know this ad.
It was run by then up-and-coming ad agency – now a global giant – Young & Rubicam in 1930, 84 years ago.
Young and Rubicam was the ad agency young …