In the last issue, I put a lot of focus on an important business principle – “make or buy” – as it applies to to helping you decide on the best way to get involved in video marketing on the …
Author Archive | Ken McCarthy
Make or buy
Internet video can get confusing fast
As I’ve heard myself saying a lot lately “It’s 1994 all over again.”
1994 was the year the web really took off.
It was a very exciting time, but it was also incredibly challenging.…
Readers poll
In the last issue, I pointed you to an Internet video web site that sells Halloween costumes.
If you’re wondering about why anyone would bother with video to sell such a seasonal niche product consider this:
…
‘QVC’ online
I hope you had a chance to check out the Macromedia site I pointed you to in the last issue.
It’s here in case you missed it:
www.macromedia.com/software/flash/flashpro/video/gallery
Here are some lessons I took away from my own
visit:
1. …
Welcome to the Internet Video Marketing Newsletter
Faster computers, bigger bandwidth, better compression, the emergence of universal video standards like Flash and QuickTime…
All these things add up to one thing:
Video on the Internet is on the verge of making the big breakout that so many …
Welcome to the System Video Blog
What’s this all about?
Simple. After eleven years of waiting (I commissioned a very early article on Internet video back in 1994), the time finally seemed right (summer of 2005) to start a publication that focuses on Internet video issues.…