Author: Ken McCarthy

This issue is about how to find great video people in your local area and how to pick the one that’s right for you. But first… Thanks! Subscriptions to the letter have been growing by leaps and bounds. At this point,...

In the last issue, I put a lot of focus on an important business principle – “make or buy” – as it applies to to helping you decide on the best way to get involved in video marketing on the Internet....

Internet video can get confusing fast As I’ve heard myself saying a lot lately “It’s 1994 all over again.” 1994 was the year the web really took off. It was a very exciting time, but it was also...

In the last issue, I pointed you to an Internet video web site that sells Halloween costumes. If you’re wondering about why anyone would bother with video to sell such a seasonal niche product consider this: 1. The company...

I hope you had a chance to check out the Macromedia site I pointed you to in the last issue. It’s here in case you missed it: www.macromedia.com/software/flash/flashpro/video/gallery Here are some lessons I took away from...

Faster computers, bigger bandwidth, better compression, the emergence of universal video standards like Flash and QuickTime… All these things add up to one thing: Video on the Internet is on the verge of making the big...