In 1994, I ended a talk I gave about the future web with this statement:
“Someday we’re doing to look back and wonder how we ever got a long with such primitive technology.”
As I looked at the videos on the Food Network’s web site a similar thought ran through my head. This time it sounded like this:
“Was there really a time when we sat passively in front of the television hoping to find something interesting?”
If you’re into food and cooking, you’re going to love the Food Network’s site, but even if you’re not, note how this site makes TV make sense – finally.
The video information you want, when you want it. It’s an idea who’s time has clearly come.
The big networks and cable channels are going to be all over Internet video in 2006. By this time next year, consumers will expect it.
http://www.foodnetwork.com/food/video_guide
Best,
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.
Posted: December 28, 2005
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Ken, I couldn’t agree more. In the future, it (cool videos on web sites) will be expected.
In the short run, though, the front runners have it easy — just delivering video at all is an attention getter.
Brad Fallon
Ken
Thanks for all the invaluable info you’re sending me daily. We are developing a pocketmarket search engine for the Caribbean island of St.Martin, as well as an offshore server park and feel that the video direction is the way to go. We should be up and running in another 3 months, but I am looking forward daily to your input. I would have attended your seminar in Chicago almost two weeks ago, but I got married on the 20th in nearby Woodstock, Ill, so no contest there. But thanks again for your input. Han
very useful blog. is it possible when you are providing examples of video to put the details of the technology used ie what technology to get the video on the page
Ken,
I’m enjoying your newsletter. Thank you!
I liked the layout and content of the videos on the food channel, but the video quality is so poor it isn’t an enjoyable experience. They lack smoothness, are halting, and in spurts. I have cable, and it’s superfast, 100 gigs and a gig of ram, so it’s not my connection.
I’m sold on the concept of video marketing for my company, but until the technology gets better it doesn’t seem practical.
Thoughts?
Bob
Hi Ken,
Thanks for all the great information. It is very very useful to be able to compare what is going on over in the US with what is happening here in the UK ( well to me anyway 🙂 )
I wil post a couple of sites in a later response that may be of use to everyone.
If people are going to pick and choose what they watch in terms of the main content/programming they are also going to pick and choose the advertising.
I wonder if we will see a move towards more product placement and other subtle forms of advertising rather than slots in between the main content.