Remember all my rants last fall about the impending implosion of old-style television.
The numbers are in.
The week of July 4th was the worst week for television ratings in “recorded history.”
I’m not sure what that means since there …
Author Archive | Ken McCarthy
How to get top video search positions – maybe
How do you get to the top of VIDEO search listings for specific keywords?
Well, if you Google the keyword “marketing” on Google Video right now, I come up #1 out of 1,406 listed videos.
A second video I posted …
AOL’s Hail Mary Play
In football, it’s called the “Hail Mary” play.
(Maybe it originated at Notre Dame, who knows?)
Anyway, a “Hail Mary” play is when you’re down and there’s not much time left on the clock and you throw the ball long …
How to shoot a video testimonial
A friend wrote me saying that he is at his wits end about video testimonials.
On the one hand, his customers are ecstatic with the training he provides them (he’s a top horseback riding instructor), but on the other hand, …
Example of a long form Internet video
I’ve decided to remove the word “infomercial” from my vocabulary when it comes to Internet video. (I’ll explain why in future posts.)
Instead I’m using the phrase “long form Internet videos.” This is to contrast them with the webcam “talking …
Searching video
Howie Jacobson sent me this article about a new company called Dabble that`s aspiring to create a new kind of search service for video and other multimedia.
Part of the company`s strategy is to include social networking info to help …