I’ve decided to remove the word “infomercial” from my vocabulary when it comes to Internet video. (I’ll explain why in future posts.)
Instead I’m using the phrase “long form Internet videos.” This is to contrast them with the webcam “talking heads” videos and short demonstration and testimonial reels.
Is it worth it to invest the time and money necessary to make a 20 to 30 minute video?
I think so especially for mature companies. It’s not the first thing I’d recommend that a new company do, but if you’ve been around for a while and you’ve already got a strong lead generation and sales system, the long form video makes sense for three reasons:
1. It can strengthen your connection with existing customers. ALWAYS a good idea.
2. It can help you convert prospects who are “on the fence” and have not made the intial buying decision yet.
3. It can help you reach folks who don’t read. Fact of life: The majority of today’s prospects and customers are NOT readers. The ONLY way you’re going to reach them is through video.
Here’s a video I made recently which explains the System Seminar to people who’ve never been to one.
In future posts, I’ll talk about what went into making it and why I made it the way I did. Meanwhile, let me know what you think. (I hate this still picture, but it’s the one Google picked.)
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– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
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