Author Archive | Ken McCarthy
Protected: The Titans of Direct Response essential reading list
Another missing link: Follow up!
Last week I talked about my “traffic + conversion equals profits” formula that so many of my students have used with such great success over the years.
By total and amazing coincidence the same morning I posted it, I received …
What about after the sale?
“Traffic + conversions = profits”
This is a formula I coined in 2002 to help business owners focus on what matters in Internet marketing.
In those days – and it’s still as true today as it was 13 years ago …
Venture Capital Confidential: File #1
One of our students (now a colleague who teaches me a lot) has been consulting in the world of Venture Capital-backed enterprises.
He sent me some notes about his experiences recently and I thought you might find them interesting and …
Yes, it’s true – I did it
Life is full of surprises – and sometimes they’re even pleasant.
Out of the blue, and twenty year after the fact, someone writing in Time Magazine gave me credit for the fundamental insight that made the early Internet industry possible …