“Creativity is the sudden cessation of stupidity.” – Edwin Land
As anyone who has ever run or attempted to run a business knows, profits are a puzzle you must solve if you’re going to stay in business and make that …
Author Archive | Ken McCarthy
Why retail stores are dying Hint: It’s not technology
In 1920, there were zero Sears department stores.
Then there were hundreds and hundreds all across the country.
By 2020, there might well be zero Sears department stores again.
What happened?
To understand, you need to know why there were …
Dan Kennedy and the Internet
This is an excerpt of a talk Dan Kennedy gave at the System Seminar in 2004 (thirteen years ago as of this writing.)
I wonder how many Internet marketers listened?
Anyone who has been in the Internet business for even …
If you hate Big Pharma
If don’t hate Big Pharma, you’re not paying attention.
They spend over $3 billion a year lobbying (bribing) politicians. This is more than twice as much as Wall Street or the Oil/Gas industry.
They spend over $30 billion a year …
Where we were in 1994
This is Marc Andreessen now of Andreesen-Horowitz and the co-founder of Netscape, the first company to sell web software.
In this brief clip, he talks about what the climate was like for Internet entrepreneurs in 1994.
Take-aways:
“The prevailing …
Following fads is not a strategy
I have no idea what “Adobe Marketing Cloud” is, but someone who works there clearly understands the problem of fad-driven marketing tactics.
The Internet is a fantastically powerful – and dangerous – tool for marketers.
It’s a little bit …