When I lived in San Francisco, they called them “seismic events” – a fancy, less scary word for earthquakes.
Has Google radically changed the rules of the game for Adwords? I`ll be the first to say I don`t know exactly what`s happening, but early reports lead me to think they`re targeting advertisers who are running lead generation web sites…with massive rate increases.
Speculation is not going to answer the question, but maybe collectively we can figure out what`s going on.
If you`re an Adwords advertiser and Google has dramatically changed your deal recently (from booting you off the system to radically increasing your pay per click rate) and you want to add to the common wisdom, describe what happened below.
Most important, what was on your landing page? “Normal” content? Content plus a strong opt-in offer? A page designed exclusively to get opt-ins?
It seems from what I`ve heard so far that Google has targeted pages that are set up soley to get opt-ins.
IF YOU`VE BEEN DIRECTLT EFFECTED, please share your story and maybe a common pattern will emerge… If you haven`t been effected, please don`t post speculations so we can keep the thread clear for factual information. Thanks.
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.