Video without video

Sight, sound and action.

That’s video, right?

Yes – and it’s also animation.

Flash is not only a superb video delivery mechanism, it’s also the premiere tool for creating interactive animation.

Here’s a marketing challenge for you…

J.C. Manheimer is one of the winningest direct mail copywriters of our time. Four of his packages are in a book called “The World’s Greatest Direct Sales Letters.”

Direct mail copywriting is a brutal business completely lacking in romance. You either get the numbers or you don’t.

Gains of even 10% are considered significant and Manheimer routinely hits 50% sales improvements and more in a hotly competetive field where the best writers vie to knock each other out.

But how do you represent the scope of Manheimer’s work and success with video?

Answer: You probably can’t, but this practical use of Flash animation is just the ticket.  It makes what could be a tedious task (looking over direct mail samples) into something more dynamic.

http://www.directmailcopy.com

Enjoy!

P.S. Where do *you* go when you’re looking for top Flash animators?

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.

If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.

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