Video is the ultimate “selling at a distance” tool.
It beats text (much as I hate to admit this as a writer) and it creams audio.
Internet video: 1) activates ALL the senses, 2) prospects don’t have to work so hard to follow your story, and – if you can get them to watch your video – 3) you get a level of attention that’s not available any other way.
Video, like all “selling at a distance” mediums, also makes your sales message consistent so that when you find a message that “works”, you can work it over and over again for consistent results.
Here’s an example of a sharp company with a great service that after testing all kinds of messages and mediums over the years has discovered that Internet video tells their story better than anything else:
P.S. I’m not only impressed by this video ad, I also endorse this company’s service. They’re one of the best kept secrets in Internet marketing.
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.