The Internet can be a consumer’s best friend.
Why?
People talk. And on the Internet, they talk in searchable, archived text. It’s a bad faith merchant’s worst nightmare.
Here’s how this works in real life…
Recently, I was researching successful TV infomercials for the System Video Blog and I was looking for Internet video ads for the guitar sold by “Esteban.” I was impressed to learn that nearly 30% of the company’s bottom line comes from Internet sales, driven of course by the infomercial.
But a lot more came up that pro-Esteban ads. In fact, I stumbled on a guitar players forum and they had some informed, sometimes amusing, and largely unflattering things to say about the guitar.
For a marketer, a site like this is a nightmare. For a consumer, it’s a dream come true.
Whatever side of the aisle you’re own (and it you’re a truly smart marketer you are on the side of the consumer), this is the future – like it or not. And I say “three cheers.”
If you happen to be in the market for a guitar, you’ll appreciate the posts on this guitar forum.
Some day someone will create a legitimate forum for consumers of Internet marketing courses. Some people are going to love that. Others are going to hate it.
(If the marketers of this guitar want equal access, they’re free to post on the guitar forum. So far, silence. It’s possible they don’t know it even exists
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.
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