Empty suits don’t sell


Credit: Filmwise.com

Businesses profit from personality.

Nike spent millions of dollars to associate basketball star Michael Jordan with its shoes.  General Mills created a “character” for each of its successful cereals (ex. “Tony the Tiger” for Frosted Flakes.)  A popular …

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The YouTube phenomenon

As I write this, a new company called YouTube is downloading 35 MILLION videos per day.

Sequoia Capital, which just advanced them another $8 million, is calling them “the forefront of a cultural shift in digital media entertainment.”

It all …

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