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The next ten years in Internet marketing

By Ken McCarthy in Internet history, Internet insight, Marketing insight

We end the decade today.

If you’re wondering what the next decade is going to bring for Internet marketing, consider this:

At the end of the last decade…

* Dotcom stocks were heading straight up in one of the biggest …

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Ten classic direct marketing books

By Ken McCarthy in Business Tools, Internet insight, Marketing insight, Top Picks

True story…

I was once interviewed my someone (a serious marketer) who before he started the recording asked if it was OK if he mentioned John Caples.

“Of course!” I replied. “Why do you ask?”

His answer was one of …

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The King of Madison Avenue

By Ken McCarthy in Marketing insight, Quotes

The first book I ever read about advertising was David Ogilvy’s “Confessions of an Advertising Man.”

One of the smartest things I ever did in my life was to take Ogilvy’s advice to read Claude Hopkins’ book “Scientific Advertising” at …

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The word of the year for Internet marketers is…

By Ken McCarthy in Internet insight, Marketing Tools

The word of the year for 2009 for Internet marketers was: FOCUS.

That’s the one word that came up over and over again in the largest, open-ended survey of Internet marketers we’ve ever conducted.

We didn’t expect it.

Heck, …

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All about copywriting in just one Tweet

By Ken McCarthy in Marketing insight, Quotes

Can you really condense a seminar’s worth of copywriting advice in just 140 characters or less?

Seven marketers took a stab at it. Here’s what they posted to Twitter in the order they posted.

Some good stuff!

“Only 3 things …

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Copywriting made simple

By Ken McCarthy in Business Tools, Marketing insight

Here’s what I mean by copywriting made simple…

A copywriting seminar in just 129 characters (as posted to Twitter):

“Only 3 things matter in copywriting: The reader starts reading, he keeps reading, he takes the action you want him to. …

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  • Christmas cancelled in Bethlehem December 24, 2023
  • My first 489 page sales letter December 8, 2023
  • The old timers knew everything July 19, 2024
  • Protected: Dan Kennedy Interview – November 5, 2024 December 30, 2024
  • The end of “fact checkers” January 8, 2025
  • Thoughts on Inauguration Day 2025 January 20, 2025
  • The big AI story everyone missed January 28, 2025
  • Now the big show upon which so much depends January 29, 2025
  • Great turnarounds – Part One February 9, 2025
  • Great turnarounds – Part Two February 13, 2025
  • How the Web Won – The Movie March 3, 2025
  • The untold story of how the Web thwarted Bill Gates December 14, 2024
  • Reasons to be Thankful November 27, 2024
  • Life gets interesting again November 15, 2024
  • Bobby Kennedy, Trump and the System August 24, 2024
  • Alert – A new and effective form of Internet thievery has you in its gunsight right now August 30, 2024
  • The community speaks out about the copyright thugs August 31, 2024
  • Your government at work October 5, 2024
  • Line up for the November 5 Super Seminar announced October 22, 2024
  • A short article that turned into over 75,000 words October 28, 2024
  • How the Web Won: Celebrating the 30th Anniversary of Web Commercialization November 5, 2024
  • How the Web Won November 7, 2024
  • The money-making history no one ever told you May 23, 2025

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Internet Marketing Education since 1993