We end the decade today.
If you’re wondering what the next decade is going to bring for Internet marketing, consider this:
At the end of the last decade…
* Dotcom stocks were heading straight up in one of the biggest …
Ten classic direct marketing books
True story…
I was once interviewed my someone (a serious marketer) who before he started the recording asked if it was OK if he mentioned John Caples.
“Of course!” I replied. “Why do you ask?”
His answer was one of …
The King of Madison Avenue
The first book I ever read about advertising was David Ogilvy’s “Confessions of an Advertising Man.”
One of the smartest things I ever did in my life was to take Ogilvy’s advice to read Claude Hopkins’ book “Scientific Advertising” at …
The word of the year for Internet marketers is…
The word of the year for 2009 for Internet marketers was: FOCUS.
That’s the one word that came up over and over again in the largest, open-ended survey of Internet marketers we’ve ever conducted.
We didn’t expect it.
Heck, …
All about copywriting in just one Tweet
Can you really condense a seminar’s worth of copywriting advice in just 140 characters or less?
Seven marketers took a stab at it. Here’s what they posted to Twitter in the order they posted.
Some good stuff!
“Only 3 things …
Copywriting made simple
Here’s what I mean by copywriting made simple…
A copywriting seminar in just 129 characters (as posted to Twitter):
“Only 3 things matter in copywriting: The reader starts reading, he keeps reading, he takes the action you want him to. …