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How to sell a candy bar for $5 and other important things to know about marketing

By Ken McCarthy in Business advice, Marketing insight

Let’s say the average candy bar sells for $1 US.

How would you go about selling candy bars for $5?

You could create an amazing candy bar that stands head and shoulders above all others.

You could develop a devilishly …

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Nelson Mandela (July 18, 1918 – December 5, 2013)

By Ken McCarthy in Human rights and justice, inspiration, Quotes

Invictus

Out of the night that covers me,
Black as the pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.

In the fell clutch of circumstance
I have not winced nor cried aloud.
Under …

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Unglamorous things that make money

By Ken McCarthy in Business advice, Consumer protection, Marketing insight

If there is one mistake I see beginners – and experienced people – make over and over and over again it’s focusing on the complicated, the exotic and the glamorous while ignoring the simple, common sense things that make money …

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The next Google?

By Ken McCarthy in Business advice, Internet history, Marketing insight

I remember when Google was new.

It was the geek’s favorite search engine.

While everyone else was getting junk results from companies like Lycos, Excite, InfoSeek and even Yahoo, a small handful of Bay Area geeks who were “in the …

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Is Marcus Lemonis an idiot?

By Ken McCarthy in Business advice

Let me cut straight to the chase and answer that question up front.

No, but I’ll explain why some people might think so – and why they’re wrong.

But first, this article assumes you know who Marcus Lemonis is and …

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The new entrepreneurs show on CNBC with Marcus Lemonis “The Profit”

By Ken McCarthy in Business advice, Marketing news, Top Picks, Videos to Watch

At last, an alternative to The Donald.

First a disclaimer:  I’m not a fan of Donald Trump.

Maybe it’s because I grew up in New York City and have had to listen to his BS since the 1980s (decades …

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  • Clarity in the service of decency January 11, 2024
  • Christmas cancelled in Bethlehem December 24, 2023
  • My first 489 page sales letter December 8, 2023
  • The Internet as we know it today was NOT inevitable October 1, 2023
  • The old timers knew everything July 19, 2024
  • The untold story of how the Web thwarted Bill Gates December 14, 2024
  • Protected: Dan Kennedy Interview – November 5, 2024 December 30, 2024
  • The end of “fact checkers” January 8, 2025
  • Thoughts on Inauguration Day 2025 January 20, 2025
  • The big AI story everyone missed January 28, 2025
  • Now the big show upon which so much depends January 29, 2025
  • Great turnarounds – Part One February 9, 2025
  • Great turnarounds – Part Two February 13, 2025
  • Reasons to be Thankful November 27, 2024
  • Life gets interesting again November 15, 2024
  • Bobby Kennedy, Trump and the System August 24, 2024
  • Alert – A new and effective form of Internet thievery has you in its gunsight right now August 30, 2024
  • The community speaks out about the copyright thugs August 31, 2024
  • Your government at work October 5, 2024
  • Line up for the November 5 Super Seminar announced October 22, 2024
  • A short article that turned into over 75,000 words October 28, 2024
  • How the Web Won: Celebrating the 30th Anniversary of Web Commercialization November 5, 2024
  • How the Web Won November 7, 2024
  • How the Web Won – The Movie March 3, 2025

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Internet Marketing Education since 1993