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Another missing link: Follow up!

By Ken McCarthy in Business advice, Marketing insight

Last week I talked about my “traffic + conversion equals profits” formula that so many of my students have used with such great success over the years.

By total and amazing coincidence the same morning I posted it, I received …

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What about after the sale?

By Ken McCarthy in Business advice, Internet insight, Marketing insight, Quotes

“Traffic + conversions = profits”

This is a formula I coined in 2002 to help business owners focus on what matters in Internet marketing.

In those days – and it’s still as true today as it was 13 years ago …

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Venture Capital Confidential: File #1

By Ken McCarthy in Business advice

One of our students (now a colleague who teaches me a lot) has been consulting in the world of Venture Capital-backed enterprises.

He sent me some notes about his experiences recently and I thought you might find them interesting and …

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Yes, it’s true – I did it

By Ken McCarthy in Internet history, Media Industry, Media/Tech history

Life is full of surprises – and sometimes they’re even pleasant.

Out of the blue, and twenty year after the fact, someone writing in Time Magazine gave me credit for the fundamental insight that made the early Internet industry possible …

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How I spent my winter vacation

By Ken McCarthy in On the road, Travel

When people hear I spend my winters in Mexico, they think about Cancun or maybe Cabo San Lucas.

No way.

Introducing one of the world’s great cities, Mexico City.

– Ken McCarthy

P.S. For over 25 years I’ve been …

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Want to make more money as an owner? Think like an investor. Here’s how…

By Ken McCarthy in Business advice

I’m a huge fan of the US television shows “Shark Tank” and “The Profit.”

Number One: They’re a great alternative (and antidote) to Donald Trump’s back-biting, ego-stroking travesty “The Apprentice”.

(“The Apprentice” is the show that teaches viewers that cowering …

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  • Clarity in the service of decency January 11, 2024
  • Christmas cancelled in Bethlehem December 24, 2023
  • My first 489 page sales letter December 8, 2023
  • The Internet as we know it today was NOT inevitable October 1, 2023
  • The old timers knew everything July 19, 2024
  • The untold story of how the Web thwarted Bill Gates December 14, 2024
  • Protected: Dan Kennedy Interview – November 5, 2024 December 30, 2024
  • The end of “fact checkers” January 8, 2025
  • Thoughts on Inauguration Day 2025 January 20, 2025
  • The big AI story everyone missed January 28, 2025
  • Now the big show upon which so much depends January 29, 2025
  • Great turnarounds – Part One February 9, 2025
  • Great turnarounds – Part Two February 13, 2025
  • Reasons to be Thankful November 27, 2024
  • Life gets interesting again November 15, 2024
  • Bobby Kennedy, Trump and the System August 24, 2024
  • Alert – A new and effective form of Internet thievery has you in its gunsight right now August 30, 2024
  • The community speaks out about the copyright thugs August 31, 2024
  • Your government at work October 5, 2024
  • Line up for the November 5 Super Seminar announced October 22, 2024
  • A short article that turned into over 75,000 words October 28, 2024
  • How the Web Won: Celebrating the 30th Anniversary of Web Commercialization November 5, 2024
  • How the Web Won November 7, 2024
  • How the Web Won – The Movie March 3, 2025

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Internet Marketing Education since 1993