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Day 15 – Are you keeping this asset in the vault?

By Ken McCarthy in Business advice, Internet history

Business boils down to acquiring, managing, growing, and leveraging assets.

If you do these things well, you’re bound to succeed.

Here are some shockingly simple things most people in our business neglect costing them untold lost opportunity.

– Ken McCarthy…

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Day 14 – Get this right or die

By Ken McCarthy in Business advice, Internet history

Pretty dramatic, right?

But 100% accurate.

Not even one microgram of exaggeration.

If you fail to follow this simple formula, your promotion will fail.

No exceptions.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but …

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Day 13 – The complete direct mail course

By Ken McCarthy in Business advice, Internet history

Direct mail is the most complex thing in the world.

It’s also the simplest – and you better get the simple stuff down cold before you attempt the complex.

Why bother with direct mail?

It’s the quickest way I know …

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Day 12 – The complex art of getting email delivered

By Ken McCarthy in Business advice, Internet history


E-mail…it’s the greatest marketing tool since the taming of fire.

But it’s not as free and easy as people think because of very real delivery problems.

Is getting email delivered rocket science?

Sort of.

In fact, we talk with a …

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Day 11 – Low Hanging Fruit

By Ken McCarthy in Business advice, Internet history

I like low hanging fruit.

It’s almost as easy as going to the ATM.

Two simple things – one super cheap – that you can do right now to make your cash register ring this week.

– Ken McCarthy

P.S. …

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Day 10 – Ad copy is overrated

By Ken McCarthy in Business advice, Internet history

I’m a copywriter with now over 40 years of experience.

And here’s the dirty little secret copywriters don’t want you to know.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter …

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  • Thoughts on Inauguration Day 2025 January 20, 2025
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  • Now the big show upon which so much depends January 29, 2025
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  • Great turnarounds – Part Two February 13, 2025
  • How the Web Won – The Movie March 3, 2025
  • The untold story of how the Web thwarted Bill Gates December 14, 2024
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  • Life gets interesting again November 15, 2024
  • Bobby Kennedy, Trump and the System August 24, 2024
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  • The community speaks out about the copyright thugs August 31, 2024
  • Your government at work October 5, 2024
  • Line up for the November 5 Super Seminar announced October 22, 2024
  • A short article that turned into over 75,000 words October 28, 2024
  • How the Web Won: Celebrating the 30th Anniversary of Web Commercialization November 5, 2024
  • How the Web Won November 7, 2024
  • The money-making history no one ever told you May 23, 2025

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Internet Marketing Education since 1993