Ken McCarthy - Internet, marketing, and beyond

Make or buy

Internet video can get confusing fast

As I’ve heard myself saying a lot lately “It’s 1994 all over again.”

1994 was the year the web really took off.

It was a very exciting time, but it was also incredibly challenging.…

In the last issue, I pointed you to an Internet video web site that sells Halloween costumes.

If you’re wondering about why anyone would bother with video to sell such a seasonal niche product consider this:

…

I hope you had a chance to check out the Macromedia site I pointed you to in the last issue.

It’s here in case you missed it:

Here are some lessons I took away from my own
visit:

1. …

Faster computers, bigger bandwidth, better compression, the emergence of universal video standards like Flash and QuickTime…

All these things add up to one thing:

Video on the Internet is on the verge of making the big breakout that so many …

I don’t know exactly how long you’ve been involved in Internet marketing.

But unless you’ve been in the game since at least 1993, you may not be aware of this little known fact…

There have actually been THREE completely different …

They say that a picture is worth a thousand words.

But its not true.

What is true that one good picture can be worth a million words.

Brad Fallon recently cut to the chase with a diagram that says more …