How many?

How many people use the Internet worldwide?

I’ve seen numbers as high as one billion plus.

A company called comScore Networks just came in with a much more conservative number: 694,260.  Nothing to sneeze at, but almost half of the Nielsen estimate.

ComScore points out that it excludes traffic from Internet cafes, mobile phones and PDAs. Maybe that’s where the other several hundred million went because there surely is a world full of people who access the Net from Internet cafes and nowhere else.

More numbers to ponder…

Ten years ago, Americans made up two-thirds of all Internet users. Now US residents account for less than 25%.

The US still has the most users over all. 152,046,000 according to comScore. China is coming on strong with 74,727,000. At the rate China is growing economically, we’ll certainly see the day when it’s #1 in Internet usage.

Japan’s more mature market has 52,1000,000 users. South Korea sports 24,645,000. The other Asian country in the Top 15 is India with 16,713,000.  We can definitely count on some growth there.

Top English-speaking countres after the US inlcude the UK with 30,190,00, Canada with 18,996,000 (a very wired country indeed), and Australia with 9,735,000.

Brazil is the only country in South America to make the Top 15 list with 13, 186,000 users.

In Europe, the lead countries are Germany with 31,813,000 (fourth in the world after the US, China, and Japan), France with 23,884,000, Italy with 16,834,000, Spain with 12,452,000, the Netherlands with 10,969,000 and Russia with 10,833,000.

– Ken McCarthy

P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.

If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.

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