Google pay-per-click video ads

First the news… detailed analysis to follow in future posts.

As predicted on this blog last winter, Google is adding online video advertising to its pay-per-click arsenal – and it’s happening this week.

Here’s a super-short cheat sheet of what the service is going to look like:

1. It will be based on the winning pay-per-click model
2.  The ads will appear as small, static boxes
3. The video plays only when the prospect clicks the  static image

And here’s the kicker… Google will host the video.

(If there’s one group that has bandwidth to spare its the guys at Google!)

Here’s a undated handout from the company showing what the ads may look like:

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– Ken McCarthy

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