A few weeks ago, I stumbled upon the first disposable video camera. It’s been out for a year, but was unknown to everyone I’ve talked with about it.
Too bad because it’s a big breakthrough in video. Put down your $29.95 and walk away with a camera that has a built-in hard drive that will store up to 20 minutes of pretty good video.
But it gets even better…
The company behind this technical marvel – PureDigital – has just released an even better camera.
Same incredibly simple design, but with some important new features.
This new camera allows you to scroll through your clips and delete the ones you don’t want. (The original camera only let you view and dele the very last thing you shot.)
Also, you can easily plug this camera into your TV and it comes with a built in USB port to upload video to your computer.
Finally, it’s re-usable. Shoot 20 minutes, upload your shots, erase and shoot again.
Price: $95.00 and available at all over the place and online.
How’s the quality?
Surprisingly good. It’s not Swiss optics, but if you’ve got the right light, the picture is excellent. (A broadcasting engineer might dispute this, but it looks pretty good to me.)
What I love about it is its size and ease of use. I’m not a fan of products that require manuals before you can use them. This camera is dead simple. On/off. Start record/stop record. Playback. Delete. Scroll. That’s it.
Oh, and point and shoot.
Also, if you lose or break this camera, so what? Carrying around a consumer video camera (priced $495 and up) makes me paranoid. What if I lose it? What if I drop it? What if it gets stolen? Do I put it in my luggage? Is there room for it in my carry on?
With this little device, which is about the size of a pack of cards and about as heavy, I just slip it in my pocket and I’m done with it.
I’ve been saying it for a year now: Video is the new paper.
Between YouTube and this camera, the reality has finally come to pass.
If you don’t have a video camera or if the camera(s) you have freak you out and you don’t use them regularly, get this thing and start playing around with it. If there’s a filmmaker in you, this camera will bring it out.
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.
