As people who know me know, I’m a passionate fan and supporter of the great city of New Orleans.
For the last six months, I’ve spent a week per month down there talking with local rebuilding groups.
One of the groups that really stood out for me is Levees.org, a grassroots organization founded on a kitchen table by New Orleans resident Sandy Rosenthal.
We started advising Sandy on web promotion in December, showed her how to rework her site to maximize opt-ins, and encouraged her to harness the magic of Interner video.
One strategy I suggested was making a “double duty” video: a single video for use on the web site (and YouTube) and for TV. Non-Profits have the advantage of getting free PSA (public service announcement) time on TV.
The trick is to make the video compelling. One way to do that: enroll a celebrity. Hollywood and TV star John Goodman stood up and here’s the result on YouTube..
P.S. What can YOU do with your Internet skills to help a cause that you believe in?
– Ken McCarthy
P.S. For over 25 years I’ve been sharing the simple but powerful things that matter in business with my clients.
If you’d like direction for your business that will work today, tomorrow and twenty years from now, visit us at the System Club.