Archive | Marketing news

A few weeks ago, AOL released the “anonymous” record of searches made between March and May of this year by 650,000 of its customers.

I put “anonymous” in quotes because it’s possible to identify some individuals by analyzing their search …

When I lived in San Francisco, they called them “seismic events” – a fancy, less scary word for earthquakes.

Has Google radically changed the rules of the game for Adwords? I`ll be the first to say I don`t know exactly …

Do you want to get the highest possible open rate for your e-mail?

If you do it makes a difference which day you mail…

…

Imagine this scenario: A prospect has come to your site, selected what he wants, taken out his credit card and is ready to pay.

Then he changes his mind.

Wouldn’t it be good to know why?

Here’s why..

…

Media and merchandising giant Disney has just announced they’re discontinuing their print catalog business and going 100% e-Commerce to “save money.”

Meanwhile, Amazon is going into the print catalog business with offerings in  home improvement, kitchen, and electronics.

Who’s right?…

How up are you on what’s happened in eCommerce in 2005?

1. Which product category generated the biggest dollar amount of online sales during the 2005 holiday season?

2. What search engine is responsible for more than 1 out 10 …