Archive | Marketing news

The great mobile scare of 2014

It’s pretty clear that the Golden Era of people accessing the Internet from a desktop/laptop 100% of the time is over – and it’s never coming back.

I encounter many “old school” direct marketing-oriented Internet marketers who find this reality …

Here’s your mission…

I need you to assemble the following team.

Get me:

* The #1 direct mail copywriter of the last 40 years
* The top infomercial guy in the world
* The world’s foremost direct response radio expert…

At last, an alternative to The Donald.

First a disclaimer: I’m not a fan of Donald Trump.

Maybe it’s because I grew up in New York City and have had to listen to his BS since the 1980s (decades …

Believe it or not, just eight short years ago, few veteran Internet marketers believed that Google AdWords was worth their time or attention.

Fast forward to the present: AdWords has revolutionized Internet marketing, formed the basis of thousands of successful …

I never cease to be amazed, and annoyed, by how complicated most software is to learn.

I just don’t get it.

Why should any software be any more complicated than using an ATM machine? No one needs a manual or …

I just received news of Jim Rohn’s death today.

Jim Rohn had an absolute genius for simplifying life and success. Barely a day goes by when I don’t think about one of his aphorisms.

If you know his work, you …