Archive | Marketing insight

The next ten years in Internet marketing

We end the decade today.

If you’re wondering what the next decade is going to bring for Internet marketing, consider this:

At the end of the last decade…

* Dotcom stocks were heading straight up in one of the biggest …

True story…

I was once interviewed my someone (a serious marketer) who before he started the recording asked if it was OK if he mentioned John Caples.

“Of course!” I replied. “Why do you ask?”

His answer was one of …

The first book I ever read about advertising was David Ogilvy’s “Confessions of an Advertising Man.”

One of the smartest things I ever did in my life was to take Ogilvy’s advice to read Claude Hopkins’ book “Scientific Advertising” at …

Can you really condense a seminar’s worth of copywriting advice in just 140 characters or less?

Seven marketers took a stab at it. Here’s what they posted to Twitter in the order they posted.

Some good stuff!

“Only 3 things …

Here’s what I mean by copywriting made simple…

A copywriting seminar in just 129 characters (as posted to Twitter):

“Only 3 things matter in copywriting: The reader starts reading, he keeps reading, he takes the action you want him to. …

So many Jim Rohn quotes to choose from but here are a few I find myself going back to again and again.

These quotes might be particularly useful to Internet marketers and marketers of all kinds. I’ve added commentary to …