You can’t be involved in Internet marketing education for very long without becoming dismayed at the lack of ethics of some of the prominent players:
Bogus resumes and made-up biographies, out-of-control plagiarism, and rampant fraud against consumers. It’s become an …
In Episode 1, we looked at how discussion boards give consumers a chance to comment on the difference between the hype used to sell a particular product and what actually comes in the box.
Sometimes spontaneous forum discussions just aren’t …
The Internet can be a consumer’s best friend.
Why?
People talk. And on the Internet, they talk in searchable, archived text. It’s a bad faith merchant’s worst nightmare.
Here’s how this works in real life…
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I got more e-mail about my article “Social Proof, Rich Jerks, and Google” than anything I’ve written in a long time.
My mailbox was filled with positive comments, some intensely so, from people who are serious about the business either …
It’s all the rage… for the moment
Social Proof.
A word of caution about this and other manufactured Internet marketing fads…
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